Salesforce Pardot Specialist

Location: Remote, based in Germany
Compensation: €60,000 - €85,000 annually
Company: Salesforce Partner

Role Overview:
We're in search of a Salesforce Pardot Specialist to join our client who a Salesforce partner. The person will have a flair for managing small to medium-sized Pardot initiatives, catering to a user base of 25-30 or more. This fully remote role demands fluency in German and a knack for executing and overseeing innovative digital marketing strategies.
 
Salesforce Pardot Specialist - Key Duties:
- Develop, execute, and oversee digital marketing strategies.
- Analyse and report on key performance indicators, particularly in relation to email marketing effectiveness.
- Provide comprehensive reporting on return on investment throughout the entire lead generation process.
- Resolve system-related issues, enhance campaign setups, and manage synchronization errors.
- Implement operational environments within Pardot, including setting up data integration and domain authentication.
- Ensure compliance with GDPR in all marketing campaigns, including the establishment of double opt-in processes and data erasure protocols.
- Offer insights on audience segmentation and coordinate the development of user preference interfaces in line with content management strategies.
 
Salesforce Pardot Specialist - Qualifications:
- A keen interest in data integration techniques, database management, and analytical processes.
- A strong background in digital marketing tools and platforms such as GoToWebinar, BrightTALK, etc.
- A meticulous eye for detail and a commitment to maintaining high-quality standards.
- An enthusiasm for blending strategic planning with hands-on operational work.
- Basic to intermediate knowledge in project coordination.
- Preferably, some familiarity with Salesforce Sales Cloud, Salesforce Marketing Cloud, or Marketing Cloud Account Engagement (formerly known as Pardot).
- An understanding of the interplay between marketing and sales processes, including lead generation and ROI analysis.
 
This company is an equal opportunity employer and value diversity. They do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
 
** If you're interested in this opportunity, please submit your CV via the link provided **
 
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